Secrets of Building Trust with your Next Client

Posted by
Ken Freeman in
Customer Feedback, Social Media Tools on
11 13th, 2009 |
no responses

I have a secret...

Let me share a secret that may have a huge impact on your web success! Visitors to websites are, according to PEW Research and other recent studies, very apprehensive about your business, your use of their data, and above all “who you are.” Thus, the great need every site owner/operator faces is “how to build trust instantly!”

Perhaps, the greatest secret I have learned over the last 15 years of serving my clients, is that the best advertising is a real testimonial. Not the self-written, hype-type testimonials you see on emarkerteer’s landing pages. What I am talking about are real customers sharing what they have discovered by your service or product.

Now, about the secret. The greatest secret is that with RATEPOINT’s Customer Feedback service, for less than $20 a month, you can have one of the most powerful tools at your disposal.

• Customer Feedback Tool


• Business Authentication Shield


• Business Awards for Integrity


• Instant Site Feedback Widget


• Code to show all Testimonials collected on your website

Now, all of that would be worth far more than the investment of $20 a month. However, there’s more. RatePoint also gives you a complete email marketing tool comparable to IContact or Constant Contact. RatePoint enables you to automate email marketing to every visitor who signs up.

So, the best thing you can do for your website or blog is to activate RatePoint!

RatePoint’s easy-to-use, web-based solution provides small businesses with the tools to easily collect, manage and promote consumer reviews and feedback directly on their website.

The powerful solution include e-mail marketing and survey tools, plus a web-based dashboard, making it easy for businesses to connect with customers, build customer loyalty to improve consumer confidence and increase sales.

RatePoint verifies all reviews to ensure that the feedback is real, and provides businesses with the opportunity to respond to unsatisfied customers or negative feedback before it’s posted online.

AWS Creative Solutions LLC uses RatePoint for our own word-of-mouth marketing, surveys and email campaigns. It is a value-added service I, ken Freeman, firmly believe in and use for my own marketing. It works!

While you are thinking about it, SIGN UP NOW!

When you set up your trial account, tell them that AWS CREATIVE SOLUTIONS LLC sent you. Then, come back here and share your testimony of what it means to your business!

Social Media Strategies for Success -a discussion with Ken Freeman and Mark Kaiser

Dallas Social Media Marketing Communications
Friends, past forms of advertising are still with us, but are losing ground every day to the emerging power of Social Media Marketing. As a marketing communications firm, Covenant Designs is all about connecting businesses with the clients/customers they need to be most profitable.

That is why we made this very basic video to discuss how a business can effectively engage with social media as a communications and marketing goldmine:

VIEW THE VIDEO


Social Media Marketing is the NEW ADVERTISING, but not by interrupting or pushing your message at prospects. Rather it is entering into the already existing online conversation areas discussing your industry, your services, your brand and your products.

We are quick to emphasize that Social Media Marketing MUST be done with a smart strategy in a highly-integrated way in order to be effective. Given all the ways a company could waste their time and efforts in this new form of self-promotion, we encourage your business to consult with us to create the best structures and practices for social media marketing and to outsource your social media marketing to Covenant Designs.

Advertising is no longer the same, and will never be the same. Don't be left behind in the new marketing, call AWS CREATIVE SOLUTIONS LLC Strategic Marketing today at 214-703-0505.

The Importance of Search Marketing in Simple Terms

The Importance of Search Marketing in Simple Terms

If you are like most businesses these days, you want more clients and profits!

But to get clients you have to have visibility where your clients are today.
Most of the time, your prospects have migrated online, so you need to be readily found the moment they want your products and services.

The best way to ensure visibility is to have us PUT you into the Top 3 positions on Google.
We have a unique approach that takes all the guesswork out of it.

But first, you need to know HOW your clients are looking for you. What they search for.

I have 8 year track record of success in Search Marketing and every time, the business owner is shocked to learn how his clients think of his services. It has always been different than how he believed his business was thought of.

If you miss how your prospects are looking for you, you miss their business. The solution to never missing another prospect is online market research that nails down exactly how your products and services are being searched for online.

Without knowing what terms they use when searching for you, there can be no smart strategy to attract clients and profits.

Our $895 Online Market Research Tells You these 3 vital things:
1 • exactly what your prospects are search for – in every variation
2 • how many people each month search for that specific set of keywords
3 • what it would cost, monthly, to put your business into the Top 3 in Google for that particular set of keywords

From there, we consult with you to develop the smartest strategy for whatever budget you choose.
One business invested $135/month and made $8,000/month
One business invested $1,200/month and made $12,700/month
One business invested $8,000/month and made $133,000/month

We work with you wherever you are at, knowing each marketplace and service area is unique. We have done it for small local business and nationwide corporations alike.

We have so proven this works that we are offering a special no-contract offer valid through 12/12/09. This lets you try it for a month and see for yourself the amount of new business you generate. Then you tell us whether you want continued visibility and attention or now. Simple.

So we start with keyword research. Then we consult with you on what terms will produce the most profits. Those two things are $895. Next you pick the terms and each term has a pricetag next to it based on the research. Simply add the terms and that determines your monthly budget. There are no hidden fees and no surprise costs (unlike everyone else).

Research-Backed Strategy For Results
Success starts with solid data that tells you exactly what your online marketability profile is. You know your strategy is smart before you even start promoting yourself and that is the key to new profits and clients today.

Contact AWS Creative Solutions LLC: 214-703-0505 for more information.

Keeping Your IDENTITY CLEAN

We have all heard the horrors of identity theft. The exploding social media community has grown so fast there is a new threat to your identity on the Internet.

I am sure you heard of the school teach accused of having sex with a student. The case went ballistic in the media. Blogs, Twitter tweets and Google News kept this case alive for month despite the fact the young man admitted in court that he had lied. In spite of the outcome of the court case, the teacher's reputation was ruined. It cost her career as a teacher. It financially ruined her family. But here's the rest of the story, when she went to Google to correct the many false statements that were flooding the news, they refused.

What was she supposed to do? What damage control could she implement to save her reputation?

Switch gears: Now let's talk about an automotive service company that operates stores across the United States. They spent millions on advertising their low cost service. However, they have a cancer eating away at their profits. You see, if you search Google about this national chain, you see 1 listing of their corporate website and nearly 10,000 "rip off", "crooks", "these people tried to rob me" and such. The negative listings show up far more than their one positive listing.

This same scenario could happen to any business. The problem is that most website owners do not know what they could or should do to solve the problem.

That is where social media marketing comes in.

You see, by using the known tools and network that feeds Google their news, you can flood the market with enough positive stories about your business that it will shove the negatives far below the third page on Google. A systematic and systemic approach to the social media community insures that over the course of one month, your reputation is spared.

It's not rocket science but it is strategic and time-consuming. That is why AWS Creative Solutions now offers Social Media Marketing for small to medium businesses who need to correct their damaged reputation.

Our tactical service writes, distributes and manages social media posts for the purpose of raising the bar of your business reputation. The system works. If you have a problem, we have a solution.

AWS Creative Solutions LLC is a web design and marketing company specializing in social marketing support. Contact Ken Freeman for more information or a free quote. 214-703-0505 or visit http://awebstore.com/

8 KEYS TO EMAIL SUCCESS WITH CHANGING TECHNOLOGY

The world of online communications is ever-changing. The way people communicate is changing. The problem is this: unless you stay on top of this changing wave of technology usage by your target clients, you run the risk of having your mail blocked, rejected or worse, labeled as spam.

That is why today's Social-MediatTV report is so important.
Here's my power list of critical areas that email marketers need to embrace in order to manage successful email marketing programs in the coming months:

1. Strategy. To be successful, you email marketing must be based on a sound marketing strategy that is designed to achieve those business goals you have for your business. It will require you to know how create an email marketing plan and program that is able to maximize your campaign's capabilities while achieving the desired customer click-through, resulting sale or transaction, profit margin or desired action, customer retention and other goals.

2. Your List. Another key aspects of successful email marketing depends on your list-building expertise. This could include list rental, displays, event-registration, Web site contacts, use of landing pages designed to use form optimization and more. The key is for you, the marketer to build an ever-growing, high-quality list that produces the desired results you are planning for.

3. Email Layout Design. Email layout design requirements differ greatly from those conventionally used for print. Marketers should use proven email marketing tools that allow you to master email HTML coding, rendering issues, mobile design challenges and content-based spam filters without knowing HTML coding. Make sure that the email campaign provider who "sends" your emails is a reputable sender. All senders are not equal.

4. Deliverability. As the sender, you can control almost all of the factors that affect your deliverability: authentication, list house-keeping, frequency, relevance, content filtering and adherence to "CAN SPAM" national bulk email practices. The key is to insure that your mail gets delivered.


5. Copywriting-Copyediting. Email is not electronic direct mail. In general, email copy is designed to make someone click a link. Writing for email must understand the strategic use of titles that grab your attention, of subject lines that tease the title drawing the recipient to open the email, content and human filters designed to guide your listener to the desired action item, the impact of preview panes and blocked images, the way to insure people will click through for the action item you give them (such as sign up for a report or to click to view a web page) and the need for printable, scannable copy.

6. Database Management. Sound database management is at the heart of email success. Marketers must understand how to use (add, edit or delete) customer data, conduct list analysis to clean your list of bounced or blocked email, develop A-B tests to validate the most effective mail results, use focus create relevant segments and use personalization to drive relevance and conversion. The principles of testing, response models and integrating email with other channels such as direct mail and social media.

7. Legal issues. Do you know and understand your nation's laws regulating commercial email? Marketers who send to U.S.-based customers must know the tenets of the official CAN-SPAM Act. If you market internationally, you need to know which countries require double opt-in, and any data privacy issues that may affect you. Tap into your company's legal resources for expert help.

8. Email trends and best practices. Email is a dynamic element of marketing. Spam filter technologies and email client rendering are changing constantly. Consumer email use is evolving with social media, networks, communities and blogs. Today's inbox is different from 2008 and will change dramatically again in 2010. The new email will involve collaboration, document exchange, social media emedded messaging vs current POP/SMTP email. To understand these changes and technology changes, you must stay informed.

To keep up with the changes, subscribe to this blog for updates on social media marketing trends and developments.

Social-MediaTV.com is a social media marketing business providing small to medium sized businesses and non-profits with professional social media support, design, consultation and implementation. Contact Ken Freeman at 214-703-0505 for more information or a free quote.

Important interview with Google Webmaster area Matt Cutts

Here's an important interview from Google webmaster area with Matt Cutts. Listen to this video to learn about Internet successes in the current economy.






If you need help in setting up your video distribution network, call the social-mediatv.com office at 214-703-0505.

More tools for automating your social media marketing

Handling other people's social media has taught me a number of key lessons.

First, make sure you have great content. Next, use the best tools that have proven results.

I personally use a couple of tools to specifically market my videos.
One of these tools is TUBEMOGUL.COM. With TubeMogul you can upload your video once to feed it to a number of sources. A great feature of TubeMogul is their analytics. Using realtime numbers, you can see where your videos are getting the most plays. You can also track which parts of your video is holding or losing your viewers attention.

Next, I use Social Poster. Social Poster allows you to instantly submit y our YouTube.com video link to 79 key social bookmarking and video playing sites.

The key to both tools is registration with the various target locations.
You will need to sign up once, but after that initial sign up, you will be able to maximize your video to even greater heights.

I know, I started with a video that for several months had barely mustered 100 views on YouTube.com over a year. Then, using these tools, I have tracked that over the course of just one month, more than 33,000 people have viewed my video.

Social media marketing works. Try it today and see for yourself.

If you need help in quickly setting up your social media accounts, call the Social-MediaTV office at 214-703-0505 or visit our site at http://social-mediatv.com